Majical Cloudz – Childhood’s End

Majical Cloudz are an electronic pop duo from Montreal. This is not a happy song, and it’s an equally unhappy video. The music is beautifully restrained grief, and the video matches it perfectly. The refrain of “went down went down went down” is very powerful, I think largely because singer Devon Welsh remains in a very small vocal range during the verses, and even the slightest peek out into the realm of higher notes has a magnified effect by comparison. The video shows us an old man who has been left behind by society, and who is living in despair. It’s not groundbreaking, but it’s well shot and well acted.


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